The History, Legacy,
and Controversy of MTV's Jackass
History &
Legacy During the late 1990s, actor and writer Johnny
Knoxville had moved from Knoxville to Los Angeles.
At the time, he worked for commercials to support
his wife and baby daughter. He came up with many
ideas doing this kind of line of work. One of which
was to create an magazine article that tested
multiple self-defence devices upon himself as a
tribute to his hero, gonzo journalist Hunter S.
Thompson. The magazines that got in touch with him
all declined to provide coverage because of
liability concerns. In 1999, Knoxville was
approached by Big Brother, a skateboarding magazine,
for which Jeff Tremaine, an editor for the
magazine.. He convinced Knoxville to perform this
stunt and film it. The stunt included Knoxville
trying pepper spray, a stun gun, a taser, and a .38
caliber gun with a bulletproof vest which was part
of Big Brother video entitled Number 2. This also
featured an appearance by future Jackass cast member
Jason "Wee Man" Acuña. Some others that contributed
to Big Brother back then were Rick Kosick, Chris
Pontius, and Dave England, who would later on become
part of the cast for Jackass
Meanwhile, Pennsylvanian skateboarder Bam Margera
just finished filming with some his family and
friends which were known as the CKY Crew (Camp Kill
Yourself). It was released on home video as part of
the CKY video series. It had stunts, pranks, and
skateboarding with a cast that included one of
future Jackass stars, Ryan Dunn. Both the Big
Brother videos and the CKYreleases became a cult
hit. It got the attention of Tremaine, who flew Bam
Margera to Los Angeles in 2000 where he saw the
second CKY video, Landspeed Presents: CKY2K. This
video inspired Tremaine that the CKY group would be
a perfect fit with the idea of a stunt and prank
television show that Knoxville, Spike Jonze, and
himself had been organizing. After creating demo
footage, it was pitched to several networks.
Saturday Night Live offered to make them a recurring
segment on the show. However, that offer was
rejected and created a bidding war between Comedy
Central and MTV. This resulted in the three creators
accepting a deal from MTV for a 30 minute weekly
show with greater creative freedom and control.
Shortly after MTV deal, Tremaine brought forth a
Florida resident who called himself Steve-O. He was
working as a clown at a flea market. They had his
videos showing his stunts for the television show,
but none of them got approved by MTV management. To
add more to the cast, England introduced his friend
Ehren McGhehey, a guy from Oregon to become another
extreme stunt participant for the show. Preston Lacy
would become the last of what is considered to be
part of the main cast to join. He auditioned midway
through the show's lifespan by eating four bananas
with the peels on. The show first broadcasted on
October 1, 2000. After the second episode had aired,
MTV gained its highest Sunday ratings in its
history, by gaining 2.4 million viewers. The
majority of viewers were 12- to 34-year-olds, which
was MTV's main target demographic.
The show would go on to have 3 seasons, with 28
episodes, multiple spinoffs, and three movies. There
has been rumors of coming up with a forth movie, but
the main cast and crew is divided on this idea. Some
of the crew want to continue making more content for
Jackass, while others want to expand or diversify
their careers, or move on with their lives.
Controversy
Since
the start, the show had been controversial. It had
been criticized for its indecency and encouragement
of dangerous behavior. Since the show first began
broadcasting in 2000, Jackass had regularly
displayed many warnings and disclaimers, reminding
viewers that the stunts performed on the show were
extremely dangerous and should not be tried at home.
These warnings appeared before and after each
episode, after each commercial break, and in a
pop-up that ran along the bottom of the screen
during some of the more dangerous stunts. The pop-up
included their signature "skull and crutches" logo
at the bottom right of the TV screen to represent
that the stunt being performed was very hazardous.
Despite all these warnings, the show still has been
blamed for multiple deaths and injuries involving
teens and children reenacting numerous stunts
performed on the show.