why not me?

Where to see the northern lights

where

The Northern Lights occur most commonly near the Earth's Poles. Remember that the Aurora begins with the sun shooting plasma at our atmosphere? Well, Earth's geomagnetic field does a pretty good job of blocking these charged particles... at least near the equator. Earth's geomagnetic field is significantly weaker near the poles. No need to worry, these particles are still blocked by earth's atmosphere (which is why the Northern Lights occur so far up in the sky typically), but the plasma is still able to  get close enough to collide with the gases contained in Earth's atmosphere which glow due to the energy-filled interaction.
According to Harald Falck-Ytter, author of the book Aurora,

The close relationship of the aurora and magnetism is evident in the approximate centring [sp.] of the auroral oval in the geomagnetic pole. The aurora appears along the lines of magnetic force, which encircle the earth in north-south lines like a longitudinally structured network. The lines dip towards the poles.


                                                                   

photo cred:  www.todayifoundout.com/wp-content/uploads/2010/12/Aurora_Australis22.jpg

the exception

There is an exception to the only-at-the-poles rule, and these rule-breakers are Geomagnetic Storms, which essentially are so strong that they are able to break through even the strong parts of Earth's geomagnetic field. This means that the Aurora can be seen sometimes even next to the equator. Learn more about Geomagnetic Storms here.