| ABSTRACT
Science is the
most exciting subject there is, so why do people glaze
over when we try to tell them about the exciting things we are
doing? A friend of mine with a psychology degree told me that most
people do not think and process data the way scientists do, thus we
cannot communicate with them in the same manner that we communicate
with each other. As it is the speaker's job to talk in a way that
the listener can understand, we need to adjust how we express
ourselves based on the target audience. I spent last summer in
Pioneer Park explaining the aurora to tourists, and through
experimentation, determined some changes that need to be made in the
way we talk in order to communicate more clearly with the vast
majority of the general public. In this talk I will be using clips
from my "Science of the Aurora" talk to illustrate the changes I
found necessary. While most of the changes are diametrically opposed
to what makes good scientific communication, a few could be used to
enhance a good scientific presentation.
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